My name is Morgan Hurd and I am the fourth generation of Hurd Farm, along with my sister Leanne. My father, Steven is the owner of Hurd Farm. The farm originated back in 1923 with the first generation and has been in the family since. Unfortunately the Hurd name ended with my at the third generation, because my dad ended up with two girls. However, I plan to keep the farm legacy going as long as possible. Hurd Farm was a dairy farm from the beginning up until the summer of 2009 when my parents made the difficult decision to get rid of the dairy cows and get into the meat business. I remember my dad saying “it was either lose the cows or lose the whole farm” so after lots of research, classes and meetings with the farm’s financial advisor, it was decided we would raise animals for meat to sell at farmers markets. Switching from working day in and day out just working on the farm to actually participating in the business side of things was a huge change for my very quiet and reserved father. We attended our first farmer’s market as vendors in May of 2010 and that is when I got recruited to help run the market side of the business. I can tell you getting up at 630 to get ready to go to a market every Saturday or spending the whole afternoon outside in the heat during the week at a market was definitely not my favorite thing. Most of my friends didn’t even have jobs at that point, so I felt as though I was missing out on time to have fun during my summers. But now that I look back, I wouldn’t change any of the experiences I had during those markets, all the things I learned about the farm or the animals or the business and most of all the time I was able to spend with my father. So now here I am 4 years later, going to school for marketing to learn how to grow and better the family business. “Marketing is the process of communicating the value of a product or service to potential customers, in order to sell that product or service” (http://www.topuniversities.com/courses/marketing/guide) And that is exactly what I love to do. I love to sell, I love to teach people the benefits of a product and why they need it. Like every good salesperson theres always a little bit of bs-ing involved, but if you ask my mother, I am a professional at that. I want to improve people’s lives and health with grass fed meat, whilst promoting buying from a local business rather than the big companies. I also want to help people understand how much better animals are treated by their local farmers, rather than the ones in feedlots. So that is an explanation of my life, past present and future, take it or leave it.